The client
MorningMob is a small Singapore label launching with one tee.
The challenge
They wanted the brand to feel like a magazine, not a marketplace listing, and a way to gauge demand before stocking up.
What I built
Editorial storefront
- Photography-led home page, shop, founder story, FAQ and policy pages
Product experience
- Per-colour photo galleries
- Size picker with sold-out sizes
- Material and care details
Bag & register interest
- A slide-out bag
- Checkout becomes a short interest form whose responses, including the chosen items, go straight to the owner
Mobile-first
- Single-column layouts and thumb-sized tap targets
- No zoom-jumps on form fields
Share-ready
- Rich previews when the site is shared on social media and messaging apps
The result
- Hero product
- 1
- Hero product
- Colours
- 2
- Colours
- Sizes
- 4
- Sizes
- Original photographs
- 15
- Original photographs
- Views
- 9
- Views
Quality & reliability
- Scripts are integrity-checked, so tampered copies won’t run
- Internal planning files are kept out of the public site
Stack
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